eCommerce has seen massive growth. Shopping online has too many benefits, including making informed decisions and receiving orders the next day. You also can stay in your home.
There has been an excellent time to enter the online market and create an online store if you are keen to sell your products online. According to Statista, more than 75% of people purchase online at least once a month; thus, the time is now!
However, it would be better if you were planning. It might be challenging to launch an online store, and it’s hard to remember all the things, and the last thing you want is to forget something or lose your first clients.
Before starting an eCommerce business, you must take some necessary steps; thus, a new website checklist may ensure that nothing is left out before you go live.
High traffic, conversions, and average order value are essential for the success of any eCommerce store (AOV). Your business may fail before it gets off the ground if one or more of these needs to be fixed.
An eCommerce website development checklist reduces your feeling of overwhelm. Follow the below checklist. Do each task one at a time instead of focusing on all work that needs to be done.
eCommerce Website Launch Checklist For 2023
Check out the checklist for launching an eCommerce website below, and feel free to bookmark this page for later use. To ensure that your eCommerce website is ready for marketing, read through the list and check each item off as you complete it.
1. Check for Spelling and Grammatical Errors
Spelling and grammatical errors are repulsive. Customers who notice flaws in the copy won’t take your brand seriously. Use grammar checkers like Grammarly to eliminate mistakes. An excellent way to find errors is to proofread the text by someone else.
2. Verify Branding Consistency
The logo or typography is only a small part of branding. People connect your online store with such sentiments, which might be abundant, lighthearted, incredible, or even mind-blowing. This brand voice must be constant throughout the whole website. Take better care of everything, including the copy’s tone and color consistency.
3. Check the About Us page
Share your experience with customers. The simpler it is for customers to connect with your brand, the more relevant and honest it is. The “About us” section doesn’t need to be an exhilarating ride; it intends to make customers aware of who they are doing business with.
4. Check the Contact Us page
The “Contact Us” page is another critical part of winning customers’ confidence. As many methods as you can for customers to contact you, and you may also share this information with customers if your company has many locations.
5. Check the Terms of Service page
If your website sells goods online, you must include a page called “Terms of Service.” It outlines the standards your store upholds and may be helpful in a dispute. Even if there is a slight possibility that anyone will ever read it, make sure it is correct.
Never before has privacy received so much attention. Web users are now considerably warier about how businesses handle their personal and public information. Please give them a clear, concise policy that eliminates all ambiguity.
7. Get GDPR compliance
To do business in the EU, you should adhere to the GDPR. A set of rules that govern user data’s ethical and open usage are part of the compliance. Gaining GDPR compliance may cost some investment, but it is a beautiful approach to gaining users’ trust.
8. Add the Store’s Address
The store’s address is necessary for several crucial eCommerce tasks, including merchant payments, bank accounts, company addresses, etc. You must also include the company address if you deliver products from another place, and it also promotes the credibility of your brand.
9. Provide a map of the store
If your eCommerce site is an online extension of your physical business, you should also give customers directions to get there. It would enable customers to see things in person before making a purchase. The “try before you buy” strategy is becoming increasingly popular with customers and online retailers.
10. Shipping and Return policy info
Clearly state your shipping and return procedures. Some eCommerce companies tend to complicate the return policy. But in the end, it merely discourages buyers from making purchases. To increase user confidence, make shipping and return rules more transparent.
11. Update the latest Inventory Data
Shoppers abhor surprises. Once the product becomes short, make plans to show the precise inventory count. It would instill a feeling of urgency in consumers and shield them from unpleasant situations.
12. Update Tax Rates
Update your target region’s tax rates with accuracy (s). Frequently, the fields will mention some sample tax rates. To ensure easier operations following the website launch, update them.
13. Update Currency
The exact motives also hold for currency. The region should be taken into account when setting the default currency. You also allow customers to change the currency to draw in a broader user base. An eCommerce website with such a function is Amazon, an excellent example.
14. Add Security Badges
Provide customers with information about any actions you have done to improve the security underlying the website. Be bold and show off each security and privacy measure’s security badge. To gain trust, be careful to exhibit each one at crucial points.
15. Set up Free Shipping rules
Now would be the ideal time to put up any offers that your website could have, whether they entail free delivery of products after a specific price cap or something else different. As soon as the cart value surpasses the cap, check to see if the delivery price is immediately discounted.
16. Verify Store Location and Information
If your eCommerce company has a physical location, why not display it on your eCommerce website, too? Customers are expected to visit your store, and you also give them the exact address and other pertinent physical store and eCommerce store details.
17. Check Fulfillment Settings
Ensure that you have all the processes in place for managing order fulfilment. Before you go online, every last aspect must be meticulously arranged, whether a manufacturer supplying the products to your store or a delivery partner in charge of making on-time deliveries.
18. Check if the Variants Show up
Choices available attract online buyers. Even if you have many options, it will only help the customer if they know them. Make sure the variations appear beside the product. Find a clever approach to display every product variation on the product page if it comes in several sizes, colors, and combinations.
19. Make sure the search bar works
Ensure that the search box returns relevant results for your requests. For a more convenient purchasing experience, it should be able to deal with typos and closely related search phrases. It should provide pertinent suggestions for inquiries that provide no results to maintain a low bounce rate.
20. Allow for Product Comparison
The ability to compare products needs to be available on all eCommerce websites. Verify that the product comparison feature on your eCommerce website compares the appropriate characteristics and has a user-friendly appearance.
21. Product Categorization
Product categorization offers a variety of advantages. It improves store organization, facilitates customers to find what they need, and provides a greater understanding of their preferences. Multiple product categories are possible if they make sense for the specific product.
22. Allow User Reviews
Determine whether the business eCommerce enables customers to rate and review products. User evaluations sometimes have a significant impact on purchasing decisions. Use the review and rating feature as a resource for other buyers if you are sure about your products.
23. Allow Image zooms-ins
You must ensure that customers can look closely at the product before making a purchase. After all, it is one of the primary methods for online product evaluation. Check whether or not it is simple to zoom in on the photos. Depending on the product type, you may include a short video on the product page.
24. Sorting option for reviews and ratings
It can be more apparent if customers are faced with various evaluations. The option to classify reviews and ratings would make them more beneficial to customers and offer meaningful choices for rating and review sorting. As with Amazon, you can also allow them to filter reviews by keywords.
25. Avail of the wishlist button
A wishlist encourages a customer to return to the store. Online purchases only sometimes happen all at a time. While some customers may be awaiting payment, others may require more time to consider it. It will save the preferences of such customers on the wishlist while they are away. Check the functionality of the checklist button on the eCommerce website.
26. Payment Gateway Integration
Before appearing online, connect the website to payment gateways. Payment gateways act as go-betweens for secure money transfers between the bank and the eCommerce website. Using numerous payment gateways is something else you want to consider if you want to increase customer traffic and revenues.
27. Check the Cart
Test the cart’s functionality. It should be able to display a detailed list of all the products the customer added. Try to be more honest by including extra fees like those for shipping & taxes. Hidden fees would raise the rate of cart abandonment. For faster checkouts, make sure the shopping cart is available from almost every website page.
28. Map the Order Notifications
Once the order has been placed, it is preferable to keep the customer aware of every critical development. Decide what phases you want to deliver notifications at. It can happen anytime, like when the money is confirmed until the purchase is sent or ready to reach the buyer. Create a notification plan that will benefit the customer the greatest.
29. Make related Products show up for Upsell
When used wisely, product recommendations may significantly increase revenue. Ensure that the appropriate upsell recommendations are made once a purchase is made. The conversion rate will be better the more relevant the recommendations are.
30. Field to modify Product Quantity works
Making even the most absurd features ridiculously easy is one approach to entice customers to stay on the website. Confirm that the customer may change the quantity of the product right from the cart. Remember to update the meter with current inventory levels.
Looking For Consultation?
Many factors exist when building an eCommerce website, but employing this checklist may help ensure that important things are taken care of. You might only require some of these actions, depending on the particular needs of your store. But an eCommerce website launch checklist is always recommended to launch your eCommerce store confidently.
If you wish to boost the success of your eCommerce store, contact an experienced eCommerce website development company like EvinceDev. We offer professional eCommerce website design and development services to help grow your business.