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About STAG Provisions

eCommerce

STAG is a distinguished menswear brand founded in Austin, Texas, with brick-and-mortar locations in Austin and Dallas, complemented by a robust online store at stagprovisions.com. Recognized by GQ and Esquire as one of the “Top Ten Men’s Stores in America,” STAG offers a carefully curated selection of contemporary clothing rooted in classic style.

Type of Software

Shopify Apparel eCommerce Platform with Custom Theme and Integrations

Headquarters

Austin, TX, USA

Industry

Apparel & Accessories

Company Size

11 - 50

Project Scope

STAG Provisions for Men is a highly regarded men's store celebrated by GQ & Esquire for its unique blend of classic and modern styles. The project focused on enhancing STAG’s online presence through a Shopify-powered e-commerce platform, creating a cohesive and refined digital experience that mirrors the brand’s in-store excellence.


Renowned for its timeless sportswear, unique gifts, accessories, furniture, art, and more, STAG emphasizes exceptional quality, approachable service, and an inspiring shopping experience that seamlessly blends tradition with modernity. By offering a seamless shopping journey with intuitive browsing, streamlined purchasing, and exceptional service, the goal was to provide a sophisticated online experience that aligns with STAG’s timeless aesthetic and commitment to quality.

Services We Delivered

Custom Shopify Theme Development

Built a tailored storefront using Shopify and Liquid to reflect STAG’s premium brand identity.

Frontend Development & Optimization

Developed responsive UI using HTML, SCSS, and JavaScript, optimizing load speed via CDN, asset bundling, and efficient rendering.

Third-Party Integrations for Growth

Integrated tools like Klaviyo, Rebuy, and Skio to enhance customer engagement and subscription workflows.

Advanced Shopify Customization

Implemented custom scripts and GraphQL integrations to enable dynamic content, customer events, and scalable backend operations.

Challenges

  • Building a tailored Shopify theme that accurately reflects the brand’s aesthetic and identity.
  • Ensuring fast load times and a seamless user experience through performance optimization.
  • Seamlessly integrating third-party tools and plugins using Shopify app integrations.
  • Implementing unique custom features to enhance and personalize the user experience.

Client Testimonials

EvinceDev truly understood our vision and elevated our online presence. Their deep expertise in the apparel industry helped us deliver a seamless, stylish shopping experience that reflects our brand perfectly.

Testimonial from Courtney Marshall on project success
— Courtney Marshall General Manager, STAG Provisions

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