eCommerce
Austin, TX, USA
Apparel & Accessories
- Frontend Development (HTML/CSS/JavaScript)
- Shopify Development (Liquid, Custom Scripts, Customer Events)
- Quality Assurance
- Maintenance and Support
- Gift Shoppers
- Local Shoppers
- Online Shoppers
STAG is a distinguished menswear brand founded in Austin, Texas, with brick-and-mortar locations in Austin and Dallas, complemented by a robust online store at stagprovisions.com. Recognized by GQ and Esquire as one of the “Top Ten Men’s Stores in America,” STAG offers a carefully curated selection of contemporary clothing rooted in classic style.
- Diverse collection blending ruggedness, refinement, tradition, and modern styles.
- Includes RRL, Red Wing Heritage, Kapital, Carhartt WIP, and Levi's.
- Access to a wide range of products.
- Frequent updates to the product catalog.
- Commitment to quality and enduring fashion.
- Web Framework Shopify
- UI Framework React
- Frontend HTML, CSS, SCSS, JavaScript
- Backend Shopify, GraphQL
- Database MySQL and Redis
- Programming Language Liquid
- Design Tool Figma
- Third-Party Integration Klaviyo, Skio, Rebuy, Inteligems
STAG Provisions for Men is a highly regarded men's store celebrated by GQ & Esquire for its unique blend of classic and modern styles. The project focused on enhancing STAG’s online presence through a Shopify-powered e-commerce platform, creating a cohesive and refined digital experience that mirrors the brand’s in-store excellence.
Renowned for its timeless sportswear, unique gifts, accessories, furniture, art, and more, STAG emphasizes exceptional quality, approachable service, and an inspiring shopping experience that seamlessly blends tradition with modernity. By offering a seamless shopping journey with intuitive browsing, streamlined purchasing, and exceptional service, the goal was to provide a sophisticated online experience that aligns with STAG’s timeless aesthetic and commitment to quality.
Building a tailored Shopify theme that accurately reflects the brand’s aesthetic and identity.
Ensuring fast load times and a seamless user experience through performance optimization.
Seamlessly integrating third-party tools and plugins using Shopify app integrations.
Implementing unique custom features to enhance and personalize the user experience.
Custom theme using Liquid, SCSS, JS, with responsive, fast UI/UX design.
Optimize images for web use using a Content Delivery Network (CDN) and minimizing HTTP requests by combining CSS and JavaScript files.
Thoroughly research and test apps before installation to ensure compatibility and performance.
Clearly define the required functionality to align with the brand’s goals and provide a seamless user experience.
Wide range of men’s clothing, footwear, accessories, and home goods.
Clean design with high-quality imagery and strong brand visuals.
Intuitive layout with powerful search and filtering tools.
Secure checkout, order tracking, and easy returns process.
New arrivals, first-time buyer offers, and free shipping threshold.
Fully optimized for desktop, tablet, and mobile browsing.
Crisp product photos with consistent lighting and styling.
Conversion Rate
Operational Efficiency
Returning Customer
General Manager, STAG Provisions
