RICH LTD. POP Displays is a leading provider of point-of-purchase displays, store fixtures, and merchandising solutions. With over 25 years of experience, the company serves 4000+ customers globally, including major retailers and well-known brands. They specialize in highly customizable display solutions tailored to diverse business needs. Their strong industry presence is backed by long-term client relationships and proven delivery capabilities.
B2B eCommerce Platform (WordPress & WooCommerce)
California
Retail Displays & Merchandising Solutions
10 - 25
The project focused on enhancing, maintaining, and optimizing a WordPress and WooCommerce-based eCommerce platform. Key priorities included improving performance, refining frontend user experience, resolving QA and functional issues, and implementing tailored eCommerce features to meet evolving business needs. Ongoing change requests, UI/UX improvements, bug fixes, and platform updates helped create a faster, more reliable, and conversion-focused experience that supported customer engagement and business growth.
Extended platform functionality to support tailored eCommerce and B2B requirements
Built a structured request-a-quote flow to replace standard direct purchase journeys
Improved site speed through caching, image optimization, lazy loading, and CDN integration
Refined navigation, filtering, search, and frontend experience for easier product exploration
