Income Analyzer Banner
BuildDirect

eCommerce

Headquarters

Vancouver, BC

Industry

Home Improvement & Hardware Retails

Company Size

201-500 employees

Funding

$171.5M

Services we provided

- Frontend Development (HTML/CSS/JavaScript)

- Shopify Development (Liquid, Custom Scripts, Customer Events)

- Quality Assurance

User Personas

- Homeowner

- Professional Contractor

- Interior Designer

- Real Estate Developer

The Client

BuildDirect is a leading online platform connecting homeowners and professionals in North America with global suppliers of quality building materials. Their innovative technology and strong logistics network have transformed the home improvement industry through seamless digital access and delivery.

BuildDirect Highlights

- Offers vinyl, wood, laminate, tile, and carpet.

- Shipped 100M+ feet of flooring in 25+ years.

- Offers discounts and 6-month hassle-free returns.

- Helps customers design rooms with BuildDirect’s tools.

Technologies Used

- Web Framework
Shopify

- UI Framework
React

- Frontend
HTML, CSS, SCSS, JavaScript

- Backend
Shopify, GraphQL

- Database
MySQL and Redis

- Programming Language
Liquid

- Design Tool
Figma

- Third-Party Integration
Klaviyo, ShipStation, Hotjar, Google ads and conversion, Trustpilot, Roomvo,

About the Project

BuildDirect is an industry leader in providing high-quality flooring at competitive prices, serving both homeowners and professionals with a vast selection of vinyl, wood, laminate, decking, tile, and carpet. The platform is designed to simplify the buying process with user-friendly features such as a room visualizer to preview flooring in real-time, transparent wholesale pricing, and a seamless ordering experience. With a mission to make premium flooring accessible, the project focuses on delivering a direct-to-consumer and business-friendly solution, ensuring affordability, convenience, and customer satisfaction through an easy-to-navigate eCommerce experience.

About the Project

Challenges Solutions

Challenges

  • Implementing dynamic pricing and personalized catalogs.

  • Developing tailored B2B functionalities for bulk buyers.

  • Optimizing real-time inventory tracking and management.

  • Enhancing complex product filtering for better user experience.

Solutions

  • Shopify Plus for advanced customization and dynamic pricing.

  • Dedicated B2B portals to enhance bulk buyer experience.

  • Third-party inventory systems for real-time stock tracking.

  • Custom apps to improve product filtering and user experience.

Optimized for clarity, speed, and seamless interaction.

Interface

Main Features

Features
Extensive Product Catalog

Offers a wide range of flooring and home improvement products.

Secure Online Ordering

Ensures safe and encrypted transactions for a seamless shopping experience.

Room Visualizer

Helps users preview products in their space before purchasing.

B2B Features

Custom pricing, bulk ordering, and exclusive deals for businesses.

Search and Filtering

Advanced tools to easily find and compare products efficiently.

Product Visuals

Intuitive Navigation & UX

Clean, user-friendly design for easy browsing, sample requests, and seamless purchases.

  • Product Visuals
  • Product Visuals
  • Product Visuals
  • Product Visuals
  • Product Visuals
Web Monitoring Tool

The Result.

  • 76%

    Conversion Rate

  • 91%

    Operational Efficiency

  • 83%

    Returning Customer

Client Testimonial

“Project-first approach. Excellent results. Premium client satisfaction. “ That's why our Client love working with us.

Donary
Yakov Fisch

Chief Financial Officer, BuildDirect

Got a project?
Let’s talk