eCommerce
UK
Consumer Electronics
11-50 employees
- Website Design
- Website Development
- Digital Marketing
- Maintenance and Support
- Repair Technician
- Local Store Manager
- DIY Consumers
- Retail Staff
Replace Base Ltd, established in 2009, is a trusted UK-based supplier of spare parts for phones, tablets, MacBooks, e-scooters, and more. With a vast inventory of over 14,000 SKUs—including genuine, reclaimed, and premium aftermarket parts—the company serves both individual customers and repair professionals globally. Through its robust online presence and local hubs offering same-day collection and delivery, Replace Base ensures fast, reliable service for consumers and enterprise clients alike.
- Multi-POS Integration for centralized inventory and real-time sales tracking
- AI-Based Search Engine to improve product discoverability and user experience
- HelpScout Integration for enhanced customer service management
- Web Framework Magento 2
- Programming Language PHP, JavaScript
- Database MySQL
- Design Tool Figma
To support its growing digital operations and improve service delivery, Replace Base partnered on a platform modernization project focused on enhancing the customer experience and internal efficiency. As eCommerce and inventory demands increased, the goal was to create a scalable, user-friendly digital environment tailored to both B2C and B2B users.
The project introduced several key functionalities, including integration with multiple POS systems for real-time inventory and sales tracking, an AI-powered search engine for smarter and faster product discovery, and HelpScout integration for seamless, centralized customer support. Together, these enhancements were designed to simplify operations, elevate user experience, and empower Replace Base to continue scaling in a competitive repair parts market.
High abandoned cart rates impacted conversion and overall revenue.
Default Magento setup did not support payment method restrictions based on customer groups.
Bulk ordering through Quote Cart occasionally broke the standard Magento cart functionality.
Lack of a feature to assign and display dedicated account managers for trade customers.
Search results lacked intelligence, relevance, and personalized product discovery for users.
Designed and implemented catchy abandoned cart email templates along with an email module to automate recovery reminders.
Built a custom Magento 2 module to control payment method visibility by customer group, aligning with specific business rules.
Resolved Quote Cart conflict by customizing quote-to-cart flow and ensuring Magento cart integrity post-quote processing.
Introduced a custom feature to assign account managers per customer, displaying contact info on dashboards for direct support.
Integrated Klevu AI-based search for enhanced product discovery, dynamic merchandising, smart recommendations, and intelligent search experiences.
Clean and responsive search interface powered by Klevu, with autocomplete, smart recommendations, and category merchandising.
Total Revenue
Faster Product Discovery
Founder And Director at The Replace Base Ltd
