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About ONE20

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One20 Tire is an automotive brand specializing in high-performance and durable tire solutions for various vehicle categories. The company focuses on delivering quality and affordability for both individual customers and fleet businesses. With a growing presence in the tire eCommerce space, the brand aims to improve product accessibility and purchasing efficiency. Their operations involve managing complex tire specifications and large-scale inventory.

Type of Software

Magento 2-Based Automotive eCommerce Platform

Headquarters

United States

Industry

Automotive / Tire eCommerce

Company Size

10 - 25

Project Scope

The project involved designing and developing a Magento 2-based eCommerce platform tailored for tire retail and distribution. The system was built to manage complex product attributes such as tire size, specifications, and compatibility requirements. A custom fitment-based search mechanism was implemented to simplify product discovery for users. The platform also supported both direct-to-consumer and bulk B2B ordering workflows. Additionally, integrations with logistics and payment systems were incorporated to enable seamless order processing and fulfillment.

Services We Delivered

Custom Tire Fitment Module Development

Delivered a vehicle-based search tool for accurate tire discovery

Advanced Product Configuration Implementation

Structured configurable tire catalog architecture with complex specifications

Elasticsearch Search Optimization

Enabled high-speed search, filtering, and layered navigation across large inventories

Shipping, Payment, and Fulfillment Integration

Integrated core third-party systems for checkout, logistics, and order tracking

Challenges

  • Complex tire attribute management
  • Vehicle fitment search implementation
  • B2B and D2C order handling
  • Large catalog search performance
  • Logistics and fulfillment integration

Solutions

  • Implemented configurable product architecture
  • Developed a custom tire finder module
  • Enabled bulk ordering workflows
  • Optimized Elasticsearch search performance
  • Integrated shipping and fulfillment APIs

Highlighted Features

  • Tire fitment search tool
  • Advanced product configuration
  • Bulk ordering system
  • High-performance product search
  • Responsive mobile UI
  • Inventory and order management
  • Secure checkout and payments
  • Scalable Magento 2 architecture

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