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Kasai Grills

eCommerce

Headquarters

Lancaster, Lancashire

Industry

Kitchen Utensils

Services we provided

- Frontend Development (HTML/CSS/JavaScript)

- Shopify Development (Liquid, Custom Scripts, Customer Events)

- Quality Assurance

- Maintenance and Support

User Personas

- Home Chef

- Professional Chef

- Restaurant Owner

- Catering Business

- Wholesale Buyer

The Client

Welcome to Kasai Grills—where tradition meets innovation. They're passionate about grilling and creating unforgettable experiences. Their grills inspire creativity, unite people, and make every meal a memory. With Kasai, cooking over an open flame becomes a joyful, shared adventure.

Kasai Grills Highlights

- Japanese-Inspired Design for Enhanced Flavor

- High-Quality British Construction with Stainless Steel Finish

- Versatile & Compact for Home and Professional Kitchens

- Consistent Temperature with Insulating Hand-Fitted Bricks

- Sustainable Materials with Replaceable Vermiculite Tiles

- Endorsed by Michelin Star Chef Tommy Banks

Technologies Used

- Web Framework
Shopify

- UI Framework
React

- Frontend
HTML, CSS, SCSS, JavaScript

- Backend
Shopify, GraphQL

- Database
MySQL and Redis

- Programming Language
Liquid

- Design Tool
Figma

- Third-Party Integration
Klaviyo, Skio, Rebuy, Inteligems

About the Project

Kasai Grills brings the rich tradition of Japanese Konro grilling to modern kitchens, blending authentic craftsmanship with high-quality British manufacturing. Customers can explore accessories like charcoal, grates, and tools, ensuring they have everything needed for the perfect grilling setup. The platform simplifies the buying process with easy online ordering, transparent pricing, and showroom information. At its core, the project aims to deliver a seamless digital experience that reflects Kasai’s commitment to premium quality and enhances the joy of open-flame cooking.

About the Project

Challenges Solutions

Challenges

  • Overcoming Liquid limitations to enable advanced Shopify customizations.

  • Ensuring Shopify's core functionality remains intact while customizing.

  • Creating a visually premium website that reflects product quality.

  • Effectively showcasing unique features to engage potential customers.

Solutions

  • Leveraged Shopify's theme architecture for seamless custom development.

  • Implemented rigorous testing to maintain Shopify's core functionality.

  • Developed high-quality visuals to enhance the premium brand perception.

  • Designed engaging layouts to showcase unique product features effectively.

Elegant and seamless UI that highlights Kasai Grills' excellence.

Interface

Main Features

Features
Product Catalog

Explore a full range of grill models, accessories, and tools in one place.

Configure Your Kasai

Custom configuration options to personalize your ideal grilling setup.

Personalization Services

Tailored recommendations and add-ons to enhance the cooking experience.

Custom Shopify Theme

Premium, fully customized theme aligned with Kasai’s brand identity.

Email Marketing Integration

Integrated with Klaviyo for targeted, automated communication.

Product Visuals

Authentic & Premium Aesthetic

The site features a high-end design with rich visuals, emphasizing Kasai Grills' craftsmanship and quality.

  • Product Visuals
  • Product Visuals
  • Product Visuals
  • Product Visuals
  • Product Visuals
Web Monitoring Tool

The Result.

  • 68%

    Conversion Rate

  • 72%

    Operational Efficiency

  • 74%

    Returning Customer

Client Testimonial

“Project-first approach. Excellent results. Premium client satisfaction. “ That's why our Client love working with us.

Yakov Fisch

Managing Director, Gastronomy Plus Ltd

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