eCommerce
Chicago, United States
Beauty, Health, & Personal Care
2-10 employees
- Frontend Development (HTML/CSS/JavaScript)
- Shopify Development (Liquid, Custom Scripts, Customer Events)
- Quality Assurance
- Maintenance and Support
- Wholesale Buyer
- Subscription User
- First-Time User
As someone who has struggled with fine lines, wrinkles, sun damage, and hormonal acne, I know how hard finding effective solutions can be. That’s why we started Groomie Hers—to develop modern grooming and skincare tools that work, helping you achieve that youthful glow you deserve.
- LED skin care devices designed specifically for women
- GlowUp™ Face Mask with 288 medical-grade, FDA-cleared LEDs
- Educational resources include a skin quiz and how-it-works content
- Web Framework Shopify
- UI Framework React
- Frontend HTML, CSS, SCSS, JavaScript
- Backend Shopify, GraphQL
- Database MySQL and Redis
- Programming Language Liquid
- Design Tool Figma
- Third-Party Integration Klaviyo, Skio, Rebuy, Inteligems
Building on the success of the Groomie brand, Groomie Her extends the commitment to innovative, convenient, and high-quality grooming solutions specifically tailored for women's personal care needs. With a product line focusing on delivering practical and easy-to-use tools, Groomie Her aims to simplify self-care routines for modern women, saving them time and effort while delivering exceptional results.
Groomie Her serves a diverse range of user personas, including individual buyers seeking personal grooming products, subscription users, and beauty professionals looking for reliable, high-quality tools for their clients. The brand's headquarters are in Chicago, United States, and it operates with a small, agile team.
Shopify Theme Customization
Product Presentation
Integration of Educational Content
Used modular design for flexible Shopify theme customization
Created high-quality visuals to showcase products effectively
Integrated CMS to manage and deliver educational content
Detailed display of LED skin care devices with high-quality images and content.
Informs users about LED therapy and its scientific, skin-enhancing benefits.
Includes a 75-day money-back guarantee to boost user confidence.
Easy and secure purchase process directly through the website.
A soft, feminine aesthetic with a clutter-free layout keeps focus on products and skincare education.
Conversion Rate
Operational Efficiency
Returning Customer
Founder and CEO, Groomie
