eCommerce
Chicago, United States
Beauty, Health & Personal Care
2-10 employees
- Frontend Development (HTML/CSS/JavaScript)
- Shopify Development (Liquid, Custom Scripts, Customer Events)
- Quality Assurance
- Maintenance and Support
- Buyer
- Subscription User
- Barbers & Professionals
The Groomie™ Head Shaver brand was born after our founder struggled with thinning hair for many years. Instead of using expensive hair loss treatments or spending too much at the salon/barbershop, we encourage our Groomie family to embrace their baldness! After speaking with several other bald men & women, we set out to develop and design the best head shaver for baldies.
- Features SmoothShave™ and MessFree™ technology for clean results
- Ergonomic design with 90-minute shave time and IPX7 waterproofing
- Natural grooming products made in the USA - no parabens, sulfates, or additives
- Web Framework Shopify
- UI Framework React
- Frontend HTML, CSS, SCSS, JavaScript
- Backend Shopify, GraphQL
- Database MySQL and Redis
- Programming Language Liquid
- Design Tool Figma
- Third-Party Integration Klaviyo, Skio, Rebuy, Inteligems
Groomie.club is a Chicago-based brand specializing in innovative grooming solutions for men. With their proprietary SmoothShave™ and MessFree™ technology, Groomie.club empowers customers to embrace their baldness confidently. Their product lineup is designed for simplicity, efficiency, and quality, catering to diverse user personas such as buyers, subscription users, and barbers/professionals. The brand’s mission is to redefine grooming by offering ergonomic tools that deliver clean results while saving time and effort.
Highlighting Groomie’s unique selling points in a competitive grooming market.
Visualizing the head shaving experience effectively online.
Managing flexible blade subscription services smoothly.
Developing a fully custom Shopify theme tailored to brand needs.
Optimizing for performance across devices and browsers.
Streamlining backend inventory management and order handling.
Crafted messaging and visuals to highlight product benefits and uniqueness.
Showcased BaldiePro in use with engaging, high-quality product visuals.
Implemented an easy-to-use blade subscription system for repeat orders.
Built a sleek, custom Shopify theme for speed and brand storytelling.
Optimized performance with lazy loading, CDN, and cross-browser testing.
Streamlined inventory with custom Shopify workflows and tracking setup.
Flexible, hassle-free blade replenishment plans to keep shaves smooth and consistent.
Natural, skin-safe grooming products made in the USA—paraben, sulfate, and additive free.
Curated grooming kits and bundles for a complete, value-packed experience.
Reliable, encrypted transactions for a safe and smooth purchasing experience.
A uniquely developed theme aligned with Groomie’s bold and clean brand identity.
Fast-loading content and assets for a seamless browsing experience globally.
Streamlined backend to ensure product availability and efficient order processing.
High-contrast visuals and bold images highlight BaldiePro’s key features.
Conversion Rate
Operational Efficiency
Returning Customer
Founder and CEO, Groomie
