Almost every business owns a website. Also, that website is driven by practically every digital campaign (and even print ad) that raises awareness or encourages action. Getting traffic is a success, but retaining visitors to the website and converting them is another scenario.
In today’s digital world, your website is typically the first impression your business will make on potential consumers or partners. No one wants to invest in anything that seems outdated, and therefore, this is where they will determine whether it is worth their time or money to do so.
Due to this, it’s more crucial than ever to maintain your website’s unique and up-to-date and to ensure that you’re leaving the appropriate image. Continue reading this website redesign guide.
Website Redesign: What Is It?
A website redesign entails revamping your website’s front and back elements. The elements of your website that affect the look, feel, and user experience is fronted elements.
The code that runs the frontend functionality and experience is referred to as the backend elements. You could entirely change the appearance and feel of your website during a site redesign. You can also add new features to improve user experience and increase lead generation.
Businesses can take advantage of the following benefits of a website redesign:
- More cohesive brand identity
- Improved site performance
- Stay on the latest web design best practices and trends
- Better SEO results
- Improved user experience
- Better alignment with the current needs and goals of your business
- Increased leads and sales
- Better site security
Why Should You Consider Website Revamp?
Although it sounds like a no-brainer, it’s surprising how frequently website rebuilds fail or function poorly because the previous reasons were wrong. The most crucial thing to do before beginning is to analyze your existing website carefully:
Higher Bounce Rate
You should pay attention if your website’s bounce rate is high. The number of visitors to your website that left without visiting any other pages determines your bounce rate (Your Google Analytics report’s audience overview section is where you can quickly determine your bounce rate).
Bounce rates will vary for different kinds of web pages. For example, your home page should have a high bounce rate than a page with a contact form. High bounce rates can arise as a result of issues, including but not limited to slower page load times, poor or unclear content, lousy UX design, or other elements.
No Conversions or Low Conversion Rate
It’s excellent that potential customers can locate and use your website, but something needs to be fixed if those visits don’t convert. Most often, crucial on-page features that aid the conversion process must be improved in websites that drive leads and conversions.
Social proof, simple calls-to-action (CTAs), content that appeals to your target audience, and several other components should be included. The likelihood is that they are with competition if they are not converting, and low conversion rates are thus an obvious indication that something has to change.
Slow Performance
Your business may be considerably affected by how fast your website loads. According to recent studies, websites that take longer than three seconds to load would lose roughly 40% of web visitors. It may impact website conversion rates and user experience. Additionally, poor load speeds will hurt a website’s position in search results.
Test your website’s load times at least once a year to ensure everything runs smoothly for mobile device users. To check the speed of your website, we advise using Google’s Lighthouse Tool.
When Should You Consider Website Redesign?
There are various reasons why businesses redesign their websites. Consider redesigning your website if you want the following features:
Rebranding or repositioning
Rebranding is a marketing approach used to change how people view a company for commercial purposes. It aids the business in standing out from a crowd of competitors. In some situations, like mergers, rebranding becomes necessary.
Launch of a new product or service
A website redesign is always necessary once a product or service line has launched to include new features and functions.
Adding more functionality to a website
Changing the existing style of your website is necessary when you add new features. You must be sure that the feature you wish to add to your website satisfies your intended business goals because website functionality can directly impact your business.
Optimizing for conversions based on data-backed insights
Conversion Rate Optimization focuses on achieving conversions from the existing user base rather than attracting additional site users. In this way, you may avoid increasing website traffic. Therefore, it’s vital to have statistics to support your views.
Revamping for a responsive web design
With time and user behavior, website designs will undoubtedly improve. Your website may need a significant redesign because it may be using outdated software, a disregarded backend system needs to be mobile-friendly, and so on. With mobile searches on the rise, you must pay attention to your website.
Improving SEO and site performance
SEO affects how quickly and easily a customer can reach your website. When your website includes visuals without alternative text, poorly used HTML elements, and irrelevant keywords, these factors make it difficult for Google crawlers to find it.
How Often Do You Consider Web Redesign?
Minor changes here and there can help maintain your content fresh, but they cannot replace a thorough web redesign. The ideal time to redesign a website is every two to three years. Usually, new UX rules have evolved in that period, customer demand has changed, or your brand has experienced some adjustments. These are website redesign considerations to review your website’s experience and objectives of a website.
Conclusion: Hire A Website Redesign Agency
Revamping a website requires time, money, and effort, but it may be essential to your online success. Website revamping may help you boost conversion rates, improve rankings, and better serve your team and customers if it aligns with your entire business plan.
Remember that after you redesign your website, your work is still ongoing. You must maintain your website well to receive the desired outcomes for extended periods.
At EvinceDev, a website redesign company, our highly professional website redesign specialists can redesign websites to make them worthy of your efforts and vision, whether for custom website designs, plugins, or services for digital marketing. We are always there to aid and advise you throughout the process.