A Complete Guide to Develop an eCommerce App in 2021

Ecommerce is one of the fastest-growing industries in the world right now. It is estimated that there will be more than 2.14 billion global digital buyers in 2021.

In the last few years, mCommerce has seen rapid growth, thanks to the increase in smartphone adoption. mCommerce sales are expected to make up 72.9% of all eCommerce sales by the end of 2021. Besides, 90% of mobile time is spent on apps.

These numbers indicate that mobile apps are the future of the commerce industry. By creating a robust mobile app, you can increase your sales. But the question is, how to develop an eCommerce app?

In this article, we will take you through a step-by-step guide to building an ecommerce app in 2021. Let’s get started.

1- Determine Your eCommerce App Idea

The first step is to define what kind of ecommerce app you want to create. Most likely, you have two options.

After you decide what kind of ecommerce app you want, answer these questions to summarize your idea.

Answering these questions will help you form the foundation of your ecommerce app. It will also minimize issues and vulnerabilities during the development stage.

Note: Irrespective of which option you choose, you need a website first. A website will give your customers a brief idea of your business and provide you an additional revenue channel. If you don’t have a website, you can hire an ecommerce website development company to build it while you plan for your app.

2- Define Your Target Audience   

The next step is to define your target audience. When you know who will use your app, you can better meet their needs.

For instance, if your primary target audience is people of the 18-25 age group, you can focus on modern, sleeky design. However, if you want to target people of the 45+ age group, your app should be intuitive and straightforward.

Here are some questions to help you define your target audience:

With the answers to these questions, start creating your buyer persona to better understand your customers.

3- Competition Overview

The next step is to analyze your competition. The chances are there will be more than ten companies you will be competing with. You can find them on Google, Google Play Store, AppStore, and magazines on mobile commerce.

Analyze what makes them stand out from the crowd, how their app looks, how they promote their app, and what users say about their ecommerce app. 

You can even take inspiration from their app to design yours. However, make sure not to copy it. Your customers will likely notice it, and it will downgrade your credibility.

4- List Out the Key Features of Your App

Now that you have defined your app idea, target audience and have analyzed your competition, it’s time to list out the features of your app.

Here are some features that we believe must be on your list:

Also, make sure that your app is easy to navigate through. A good ecommerce development company can help you design user-friendly navigation and interface while ensuring it has all the necessary features.

5- Choose the Right Mobile App Development Platform & Development Approach

Your development platform and development approach plays a vital role in your mobile app’s success. 

When it comes to platforms, you can select from Android or iOS. You can even choose to build an app for both platforms. But, again, this depends on your buyer persona. If most of your customers are iOS users, you can avoid developing an Android app for now.

The next step is to decide on the development approach. There are two types of app development approaches:

Native app development refers to creating an app for a single platform. The primary advantage of creating a native app is that it provides you access to the complete feature set of devices. Besides, they are more interactive and intuitive than hybrid apps.

Hybrid app development refers to creating an app for multiple platforms (Android, iOS, and Windows) using a single code. They are more cost-effective and are easier to maintain.

Discuss with your ecommerce development service provider which one suits your business.

6- Decide How You Want To Monetize It

If you plan to sell your own products, you can monetize your app easily. However, there are several ways to increase the revenue flow from your ecommerce app, such as:

7- Create a Visually Appealing eCommerce Design

After choosing the right ecommerce app features, platform, and monetization model, it’s time to focus on the design. Use the buyer persona you have created to design an app that appeals to them.

Usually, an ecommerce website design and development company has experts who take care of the app’s design. However, if you are creating an app yourself, follow these best practices to create a visually appealing ecommerce design. 

8- Developing Your eCommerce App

You have now completed all the prerequisites of your ecommerce app. It’s time to convert your design into a full-fledged app. 

Generally, ecommerce development services providers would be able to develop your app using the above data. However, if you plan to build it yourself, begin with a working prototype (front-end code) of your app. Then move to the back-end architecture. 

9- Testing Your eCommerce App

This is the most vital part of developing an ecommerce app. It helps ensure there are no bugs or glitches in it. It also prevents negative feedback or customer experience on the day of launch. 

While testing your eCommerce app, you need to conduct functional, integration, user, and device testing to identify errors and improvement areas. Again, you can do it yourself or hire an eCommerce development company. 

We recommend outsourcing testing to an eCommerce development service provider like Evince Development as they have the expertise and access to the necessary tools. This will not only ensure there are no glitches, but it will also save a lot of your time. 

10- Launching Your eCommerce App

After testing your app and fixing bugs, it’s time to launch it on the relevant app store. Make sure to read and comply with the app store guidelines. If required, make changes to your app to ensure it follows all the rules. 

Also, take high-quality screenshots and create videos so you can submit them with your app. These images and videos encourage customers to download the app. 

It usually takes two weeks to get your app approved and publish it. 

11- Choose a Suitable eCommerce App Marketing Strategy

Now that you have published your app, it’s time to create a marketing strategy to increase downloads and attract customers. 

Here are some ideas to market your ecommerce app. 

Final Thoughts

Developing an eCommerce app isn’t difficult, provided you follow the right strategies. The 11 steps mentioned above can help you build an eCommerce app and generate revenue from scratch. 

If you don’t have the expertise or enough time to build an eCommerce app yourself, it’s better to hire an eCommerce development company like Evince Development to take care of everything. Evince Development is the leading app development company in the world with decades of experience in creating mobile apps. 

Begin Your Journey Today, Happy App Development!

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