{"id":630,"date":"2021-03-11T13:21:42","date_gmt":"2021-03-11T13:21:42","guid":{"rendered":"https:\/\/evincedev.com\/blog\/mobile-commerce\/"},"modified":"2025-03-19T05:52:55","modified_gmt":"2025-03-19T05:52:55","slug":"mobile-commerce","status":"publish","type":"post","link":"https:\/\/evincedev.com\/blog\/mobile-commerce\/","title":{"rendered":"The Growing Potential of Mobile Commerce"},"content":{"rendered":"

eCommerce has exhibited exponential growth in recent years, but it may not be the next big thing in online shopping. Mobile commerce, or simply mCommerce is taking over eCommerce, don\u2019t be surprised if it entirely outshines shopping from PCs and laptops in the upcoming years.\u00a0<\/span><\/p>\n

To keep up with this trend, eCommerce businesses need to invest in mCommerce app development. Here\u2019s an in-depth guide to mCommerce development<\/a> for businesses.<\/span><\/p>\n

Why Does mCommerce Matter in Your Business?<\/h2>\n

As per the current scenario, mCommerce can be defined as buying or selling products using a mobile device via a website or mobile app.<\/p>\n

Before delving into the importance of mCommerce for your business, let\u2019s look at a few stats indicating its importance.<\/p>\n

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  1. Global mCommerce sales will make up 72.9%<\/a> of all eCommerce sales by 2021.<\/li>\n
  2. 79%<\/a> of smartphone users have made a purchase using their mobile device in the last six months.<\/li>\n
  3. 67%<\/a> of consumers have a retailer app installed on their smartphone.<\/li>\n
  4. 77%<\/a> of US consumers compare prices on mobile devices.<\/li>\n
  5. The global mobile payment market is likely to reach $4.574 Billion<\/a> by 2023, exhibiting a 33.8% CAGR during 2017-2023.<\/li>\n<\/ol>\n

    \"mobile<\/p>\n

    As the above statistics indicate the majority of modern-day customers shop online using a mobile device. Offering a mobile shopping experience can help you cater to a broader range of customers and, therefore, drive more sales.<\/span><\/p>\n

    Besides, mCommerce can also go a long way in boosting customer experience and setting your business apart in this hyper-competitive eCommerce landscape.<\/span><\/p>\n

    Benefits of mCommerce for Businesses<\/h2>\n

    Let\u2019s look at the key advantages of mCommerce for eCommerce businesses. <\/span><\/p>\n

    1. Better Customer Experience<\/span><\/span><\/span><\/h3>\n

    Customer experience management has become the paramount priority for eCommerce companies, and rightly so. 96%<\/a> of customers consider the experience to be the critical factor in their loyalty towards a brand.<\/span><\/span><\/span><\/p>\n

    As the competition continues to increase, unique, hassle-free, and personalized CX has become a major area of focus for companies. mCommerce apps help businesses boost customer experience.<\/p>\n

    By investing in mCommerce app development<\/a>, you can provide a seamless eCommerce experience on mobile. Furthermore, mobile shopping apps are fast, interactive, convenient, and exclusive, thereby making shopping hassle-free.<\/p>\n

    2. Faster Purchases<\/span><\/span><\/h3>\n

    Mobile devices have become an integral part of people\u2019s lives. US adults spend around three hours<\/a> on their mobile devices every day. Besides, a cell phone is easily accessible. All that consumers need to do is put their hands inside their pocket and pull out the device. Therefore, making purchases using a mobile device is quicker and easier.<\/span><\/span><\/p>\n

    3. Phenomenal Growth Potential<\/span><\/span><\/h3>\n

    \"mCommerce<\/p>\n

    58%<\/a> of Google search traffic<\/a> in 2020 came from mobile devices, compared to only 38% in 2015. This surge, in addition to the growing share of mCommerce in eCommerce, indicates a massive growth potential for mobile commerce apps in the years to come.<\/span><\/span><\/p>\n

    Although mobile app development<\/a> is on the rise, only 42%<\/a> of small businesses have a mobile app. This means a large share of businesses still lacks mobile commerce capabilities. Therefore, offering mCommerce experience to your customers can provide you with a major competitive advantage.<\/p>\n

    4. Direct Connection to Customers<\/span><\/span><\/h3>\n

    eCommerce businesses don\u2019t have too many options to reach and connect with their customers. Email is an effective channel, but not many people check emails regularly, especially if they\u2019re from brands. In most cases, the emails you send will end up in the \u201cPromotions\u201d mailbox.<\/span><\/span><\/p>\n

    On the other hand, a mobile app allows you to send push notifications. Mobile app push notifications can boost engagement rates by a whopping 88%.<\/a> Moreover, they can increase app retention rates by three to ten times.<\/p>\n

    With push notifications, you can establish a direct connection with your customers, something that\u2019s not achievable with email or a website.<\/p>\n

    5. Tailored Content<\/span><\/span><\/h3>\n

    Mobile apps offer a greater scope of eCommerce personalization<\/a>. You can collect data like age, gender, location, profession, app activity, purchase history, etc., to show tailored content and product recommendations to your users.<\/span><\/span><\/p>\n

    Data from Google shows that 63%<\/a> of smartphone users are likely to purchase from a company whose mobile app or website shows relevant product recommendations. Thus, showing personalized recommendations and content can go a long way in generating more revenue for your business.<\/p>\n

    In addition, mobile app personalization can also promote customer experience, retention, brand awareness, and consumer loyalty.<\/span><\/span><\/p>\n

    6. A True Omnichannel Experience<\/span><\/span><\/h3>\n

    \"omnichannel<\/p>\n

    Data<\/a> shows that businesses with omnichannel capabilities witness 91% higher y-o-y customer retention rates. When you invest in mobile app development, you create an Omni marketing channel for selling your products. As a result, you can achieve superior customer retention, turnover increase, and customer satisfaction.<\/span><\/span><\/p>\n

    Having an omnichannel strategy in place also allows you to collect more customer data and improve efficacy. In addition to selling more products, a new marketing channel lets you share the latest information and updates more seamlessly via push notifications.<\/p>\n

    7. Deeper Analytics<\/span><\/span><\/h3>\n

    \"ecommerce<\/p>\n

    In this data-driven world, data is the new fuel for eCommerce businesses. The more you know about your customers, the better chances you have to sell to them. As discussed, a mobile app lets you collect an array of customer data, ranging from age and location to shopping history and preferences.<\/span><\/span><\/p>\n

    Such data allows you to understand your customers better. When that happens, you can formulate a more informed marketing strategy, which results in more sales and revenue. Additionally, knowing your customers well also enables you to forecast new trends and changes in demand to provide a personalized experience.<\/p>\n

    8. Cost-Reduction and Productivity<\/span><\/span><\/h3>\n

    Investing in mCommerce app development<\/a> can help you reduce marketing and operational expenses in the long run. eCommerce businesses have to run large-scale marketing campaigns that go beyond digital media. The costs of traditional advertising, such as newspaper ads, brochures, billboards, etc., can pile up and skyrocket your marketing costs.<\/span><\/span><\/p>\n

    A mobile commerce app goes a long way in cutting down marketing expenses. You don\u2019t need to spend your money on SMS messages, email campaigns, and other traditional advertising methods. The app allows you to reach your customers instantly without any obstruction.<\/span><\/span><\/p>\n

    Depending on the type of functionalities of your app, it can also help improve team collaboration, boost workforce efficiency, and reduce operational costs.<\/p>\n

    Benefits of mCommerce for Customers<\/h2>\n

    \"Mobile<\/p>\n

    The advantages of mCommerce aren\u2019t limited to businesses. Here\u2019s how mCommerce apps benefit online shoppers.<\/p>\n

    1. Simplicity and Comfort<\/h3>\n

    Shopping online on a mobile device is convenient and straightforward. All that customers need to do is open the mobile app, add their favorite products to the cart, and make a purchase. Mobile apps have a relatively simpler and neater interface than desktop websites, making navigation easy for customers.<\/p>\n

    2. Save Money<\/h3>\n

    Most eCommerce companies want to grow their mobile side of things. To achieve that, they often run deals and discounts exclusive to mobile apps only. Therefore, mCommerce can help customers avail exciting deals and save more money.<\/p>\n

    3. Save Time<\/h3>\n

    Similar to eCommerce, mCommerce helps customers save time. They don\u2019t need to go inside a store to purchase products. They don\u2019t even need to turn on their laptop or PC. They can simply pull out their phone and start buying.<\/p>\n

    4. Enjoy Personalized Recommendations<\/h3>\n

    Mobile apps excel when it comes to delivering personalized recommendations. Users can provide information about their choices and preferences and enjoy the relevant products.<\/p>\n

    5. Multiple Payment Options<\/h3>\n

    Customers now expect numerous payment options. The use of cash has gone obsolete, and e-wallets like Apple Pay and Google Pay have taken over credit\/debit cards. Since people have these e-wallet apps installed on their smartphones, mCommerce allows them to pay for their purchases using these methods.<\/p>\n

    Must-Have Features of Retail Apps<\/h2>\n

    \"mCommerce<\/p>\n

    If you\u2019re planning mCommerce app development, selecting the right features is critical. Let\u2019s look at some must-have features in your mobile retail app.<\/p>\n

    1. Quick Registration Process<\/h3>\n

    First things first, every mobile retail app should offer a seamless registration process. Users should be able to sign up quickly by providing basic information, such as name, and email address. It\u2019s even better if your app integrates social networks and allows users to sign up using Facebook.<\/p>\n

    2. Personalized Experience<\/h3>\n

    As mentioned earlier, mobile apps offer massive scope for personalization. Make sure to incorporate personalization functionalities in your app. The app should automatically collect and store data on a user\u2019s purchase history and behavior.<\/p>\n

    Based on the collected data, the app should provide personalized product and content recommendations to the users. When you deliver a personalized experience, the users come across relevant product suggestions every time they open the app. This boosts customer experience and increases the chances of a sale.<\/p>\n\n

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