{"id":3421,"date":"2021-09-16T06:01:16","date_gmt":"2021-09-16T06:01:16","guid":{"rendered":"https:\/\/evincedev.com\/blog\/?p=3421"},"modified":"2025-03-19T05:52:50","modified_gmt":"2025-03-19T05:52:50","slug":"top-7-reasons-why-your-business-needs-a-mobile-app","status":"publish","type":"post","link":"https:\/\/evincedev.com\/blog\/top-7-reasons-why-your-business-needs-a-mobile-app\/","title":{"rendered":"Top 7 Reasons Why Your Business Needs a Mobile App"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gone are the times when mobile apps were only for big brands. In today\u2019s high-tech world, mobile apps have become the need of the hour. In 2021, mobile app downloads are expected to reach 258 billion, a 45% increase since 2017. Besides, mobile apps account for 70% of all digital media time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These numbers indicate that by leveraging <\/span><a href=\"https:\/\/evincedev.com\/mobile-app-development-services\"><b>mobile app development services<\/b><\/a><span style=\"font-weight: 400;\">, you can be visible to customers all the time and foster long-term relationships with them. Your mobile app also reflects your brand reputation, customer retention, and ROI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re still not sure <\/span><a href=\"https:\/\/evincedev.com\/blog\/mobile-commerce\/\"><span style=\"font-weight: 400;\">why your business needs a mobile app<\/span><\/a><span style=\"font-weight: 400;\">, here are seven reasons that highlight its importance.\u00a0<\/span><\/p>\n<h4><b>1- 24\/7 Available for Your Customers<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As per eMarketer, the average US adult spends 3 hours and 54 minutes on their mobile devices.\u00a0<\/span><span style=\"font-weight: 400;\">While people use only a handful of apps most of the time, they still scroll and scan through the apps list very often. This means when you have a mobile app, they are highly likely to see them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether they notice or not, our minds subconsciously record every image (or well-designed app icon) and text. As a result, your app will be the first thing they think of when they need the services you provide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it\u2019s not only about how often people see your app on their phone, but it is also about what people notice when they Google your business. For instance, when they search for your brand or products related to it, they are likely to see the app store link for your mobile app.\u00a0<\/span><\/p>\n<p><b><i>Note<\/i><\/b><span style=\"font-weight: 400;\">: Note: Make sure to hire an experienced mobile app development agency to ensure your App&#8217;s logo and design is memorable. Also, here&#8217;s a <a href=\"https:\/\/evincedev.com\/portfolio-listing\">reference Portfolio<\/a> that includes many examples of how Industry experts have their App designed.<\/span><\/p>\n<h4><b>2- Create a Direct Marketing Channel<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A mobile app enables you to interact with your customers directly and promote your services. Whether you want to provide general information, let customers know about upcoming sales, or the latest products, a mobile app can help you do it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since digital marketers have direct access to user information (in-app activity, user sessions, entry points, and purchasing behavior), they can better personalize the customer experience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two ways to use a mobile app to provide the best offers to customers at their fingertips.\u00a0<\/span><\/p>\n<p><b>Push notifications:<\/b><span style=\"font-weight: 400;\"> They are a powerful way to engage customers. Since they appear at the top of the notification bar, it is difficult to ignore. With compelling and persuasive push notifications, you can engage customers and entice them into visiting your app.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3423 size-full\" src=\"https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1.jpg\" alt=\"Push notification\" width=\"1200\" height=\"628\" srcset=\"https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1.jpg 1200w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-300x157.jpg 300w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-1024x536.jpg 1024w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-150x79.jpg 150w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-768x402.jpg 768w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-120x63.jpg 120w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-750x393.jpg 750w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/2-1-1140x597.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-app Messaging:<\/b><span style=\"font-weight: 400;\"> Ads, CTA, pop-ups, and other business-related promotions have a higher click-through rate within apps. You can try different copies to determine what works best for your business and create campaigns accordingly.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since customers always have their mobile phones in hand, they tend to engage with your offerings more quickly than any other marketing channel.\u00a0<\/span><\/p>\n<p><b><i>Note:<\/i><\/b><span style=\"font-weight: 400;\"> While we\u2019re not suggesting to shift all your marketing focus to mobile, you definitely don\u2019t want to miss the opportunity.\u00a0<\/span><\/p>\n<h4><b>3- Provide Value to Your Customers<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A mobile app allows you to provide information about your products and services to customers instantly. Customers can even initiate and complete transactions at any time of the day using your mobile app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, consumer expectations are changing drastically. They now expect user-friendly navigation and a seamless checkout experience while purchasing anything online. A mobile app is often a great channel for meeting these expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, with a mobile app, you can let your customers stay logged in all the time. This will enable them to browse your products and even purchase them in just a few clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you can personalize the customer experience based on the user behavior to help them make faster and more informed purchase decisions. However, you will need the <\/span><b>best mobile app development <\/b><span style=\"font-weight: 400;\">provider to integrate the latest technologies in your app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, a mobile app offers you several other ways to add value to customers\u2019 life, such as complaints management systems, online registration forms, and intelligent data-based UX improvement options.\u00a0<\/span><\/p>\n<h4><b>4- Build Brand Recognition<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A mobile app is one of the best channels to build brand recognition as users have access to your services at their fingertips. Since the average app usage time is increasing year-over-year, you can leverage this to your benefit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the more branding elements (logo, color combination, marketing messages, etc.) you get right, the more people will recognize your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since people are now spending more time at home than outdoors (due to the pandemic), you can consider transferring your traditional marketing budget to mobile apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><a href=\"https:\/\/evincedev.com\/mobile-app-development-services\"><b>top mobile app development<\/b><\/a><span style=\"font-weight: 400;\"> services, you can easily build brand recognition and increase your ROI.\u00a0<\/span><span style=\"font-weight: 400;\">Since you\u2019re in complete control of the app, you can even test different branded components within the app to enhance your brand recognition.\u00a0<\/span><\/p>\n<h4><b>5- Improve Customer Engagement<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">One of the significant benefits of leveraging <\/span><b>mobile app development<\/b><span style=\"font-weight: 400;\"> is increased customer engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers love it when they get the necessary information quickly. A mobile app enables them to find everything they need within minutes. Combined with the live chat option, customers can even get their queries resolved with minimal lag time. As a result, you will see an increase in engagement levels and customer loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even use unique mobile-only features to improve customer engagement. For instance, Amazon uses gamification within the app to increase engagement. It even encourages users to download the app to play games like quizzes and spin the wheel on their website to win exciting rewards.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3424 size-full\" src=\"https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3.jpg\" alt=\"Improve Customer Engagement\" width=\"1200\" height=\"628\" srcset=\"https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3.jpg 1200w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-300x157.jpg 300w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-1024x536.jpg 1024w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-150x79.jpg 150w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-768x402.jpg 768w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-120x63.jpg 120w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-750x393.jpg 750w, https:\/\/evincedev.com\/blog\/wp-content\/uploads\/2021\/09\/3-1140x597.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the products and services you offer, you can give different prizes to customers and entice them into opening your app every day.\u00a0<\/span><\/p>\n<h4><b>6- Stand Out From the Competition<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In the digital world that we live in today, staying ahead of the competition can be a tough task. A mobile application gives you a competitive edge as it has several aspects of tracking and monitoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your peers have a mobile app, by partnering with the <\/span><b>best mobile app development agency<\/b><span style=\"font-weight: 400;\">, you can offer a better experience to your customers. Additionally, they can help you identify areas your competitors\u2019 apps lack so you can easily outdo them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When created with the best efforts, a mobile app can help become the go-to choice for the products you offer, enabling you to outdo your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering the number of ways a mobile app offers marketing opportunities and improves your business workflows, it\u2019ll eventually positively impact your revenue generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way a mobile app can help stand out from the competition is by allowing you to inform customers about your latest offerings even before they start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you have a sale coming up, you can inform your customers about it a few days before the start date to encourage people to buy from you.\u00a0\u00a0<\/span><\/p>\n<h4><b>7- Cultivate Customer Loyalty<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Brands like Starbucks and ASOS use their mobile apps to cultivate customer loyalty. They have loyalty programs that encourage people to use their services more frequently to get rewards and points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high retention rate can increase your bottom line while reducing the average cost per acquisition. Mobile apps can help achieve this feat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three ways to cultivate customer loyalty via mobile apps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a good loyalty program.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer instant rewards which customers can use in further purchases.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommend relevant products that will keep customers coming.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage social sharing to enable customers to share their experiences with others.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a referral program to encourage customers to share your products with others.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Wrapping Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2021, having a mobile app is a must. It ensures you are visible to potential customers all the time, offers a direct marketing channel, and provides more value. Additionally, it helps foster customer loyalty, build brand recognition, and stand out from the competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re thinking of creating an app for your business, make sure to choose the mobile app development company that understands your needs. <strong><a href=\"https:\/\/evincedev.com\/join-us\">Evince<\/a><\/strong> App development company is the number one <\/span><strong><a href=\"https:\/\/evincedev.com\/mobile-app-development-services\">mobile development agency<\/a><\/strong><span style=\"font-weight: 400;\"> across the world. Choose us to set the strongest foundation for the future of your business!<\/span><\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3646-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/3421#wpcf7-f3646-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3646\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.7\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3646-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"own-app-request-wrap\">\n\t<h3>Want To Develop <span>Your Own App?<\/span>\n\t<\/h3>\n\t<h4>Get your free consultation now.\n\t<\/h4>\n\t<div id=\"ownappform\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter your email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Yes, I&#039;m interested.\" \/><br \/>\n<span id=\"wpcf7-69d05b9c06121-wrapper\" class=\"wpcf7-form-control-wrap website-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-69d05b9c06121-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-69d05b9c06121-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"website\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t\t<span class=\"wpcf7-form-control-wrap ip_address\" data-name=\"ip_address\"><input type=\"hidden\" name=\"ip_address\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"216.73.216.221\" autocomplete=\"off\" \/><\/span>\n\t\t<span class=\"wpcf7-form-control-wrap page-title\" data-name=\"page-title\"><input type=\"hidden\" name=\"page-title\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"Top 7 Reasons Why Your Business Needs a Mobile App\" autocomplete=\"off\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the times when mobile apps were only for big brands. In today\u2019s high-tech world, mobile apps have become the need of the hour. In 2021, mobile app downloads are expected to reach 258 billion, a 45% increase since 2017. Besides, mobile apps account for 70% of all digital media time.\u00a0 These numbers indicate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[14,1397,303],"tags":[20,49,686,687],"acf":{"question_and_answers":null,"key_takeaways":null},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/posts\/3421"}],"collection":[{"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/comments?post=3421"}],"version-history":[{"count":0,"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/posts\/3421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/media\/3422"}],"wp:attachment":[{"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/media?parent=3421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/categories?post=3421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evincedev.com\/blog\/wp-json\/wp\/v2\/tags?post=3421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}